In the world of marketing, superlative terms are almost necessary. Everything that you try to sell is the “best” or the whitest, brightest, tightest, flattest. You could have the thinnest thighs if you use this machine. Yours could be the smartest dog if you buy this training video. Everything is “est” no matter what it is. And then there is the concept of the best affiliate marketing site. It is difficult to define and almost impossible to find and here is why: it doesn’t really exist.

Every site is the best affiliate marketing site- at least in some sense of the word. Sometimes it is a matter of timing. Sometimes it is a matter of marketing or targeting or other factors, but every site has a shot at being the best affiliate marketing site for at least one market, for at least one period of time.

There is no such things as the best affiliate marketing site at all- at least not universally. Confused? You shouldn’t be, both facts are true: every site is the best, and no site is the best affiliate marketing site. You might wonder how they could both be true at the same time since they might seem to cancel each other out, however that is not the case at all. Every site can be the best or worst site for similar products, and the factors that separate one from the other are timing, product, targeting and link. Two seemingly similar products could appeal to a vastly different audience, so the best site for one could be the exact worst for the other. For a completely innocuous sounding example, let’s use fishing lures. We all know that the world of fishing is much more complex than what it seems on the outside looking in. each type of fisherman swears by one type of lure and will turn away from another. So, the bass fisherman’s lure will not sell well on the catfish related site and vice versa. The best affiliate marketing site for the bass lure is on the site related to bass fishing, however the worst site would be the one on the cat fish site.

Solving the conundrum of what is the best affiliate marketing site might be in offering less defined products or in offering more choices. While the cat fish hunter may not want to buy the bass bait, he respects the right of the bass fisher to do so. As long as the ads are not taking over the entire site there is nothing to say that the best affiliate marketing site is not one that offers links to a number of different places.

In fact, the best affiliate marketing site might be the one that takes into account what the customer might be interested in. no one wants to click on link after link and search page after page for what they want- so having several options in one place might be best for them. The mystery might be solved then: the best affiliate marketing site is the one that actually works for the largest number of customers.